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Join us for WEST’s first series of REthink events in California.

The real estate industry is evolving and it’s time that we collectively do as well. Early adopters who have the foresight to adapt, always capitalize and reap the rewards before their competition. At this inaugural event we’ve brought industry leaders together to discuss where our industry is going and how you can benefit. Topics include rethinking the digital mortgage, how to truly market to different generations, the best way to communicate with multicultural market segments, how to use next level social media strategies to find your perfect client and much more.
Real estate is changing and will continue to change at an alarming rate… this much we know. JOIN US at WEST REthink and let us show you how to take advantage of what’s next for real estate.


Ken Jenny
Managing Partner
Kristin Messerli
Cultural Outreach
Kenny Truong
Director of Inside Sales
Climb Real Estate
Dave Savage
Mortgage Coach
Jeff Lobb
Founder and CEO
Spark Tank Media
Flavio Jimenez
Real Estate Broker
Source Realty
Steve Ozonian
President and COO
Williston Financial
Justin Tucker
WEST, a WFG company
Justin Stutz
VP of Training and Education
WEST, a WFG company
CJ Brogan
Marketing Technology Director
WEST, a WFG company
Alfredo Metoyer


Morning Session

9:00 – 9:15 | Welcome to REthink – Steve Ozonian
A quick dive into what is REthink, what are the goals of the day and what you can expect from our speakers.

9:15 – 9:50 | REthinking the Industry: The Next of Now. How to do business in an ever-evolving world – Ken Jenny
Ken is one of the utmost authorities in the brokerage space and always on the cutting edge of real estate technology. Ken’s wisdom and experience will have you REthinking the role of technology, portals and processes in your business.

9:55 – 10:35 | REthinking the Digital Mortgage: Make getting a mortgage easier, faster and better for Realtors – Dave Savage
Learn the latest ways to help your clients navigate their way through the mortgage process.

10:35 – 10:45 | Quick Break

10:45 – 11:25 | REthinking Generational Marketing: Tapping Into New Markets – Kristin Messerli
We hear the term “Millennials” over and over but how can you position your business to grow by targeting this demographic? Kristin is an industry expert when it comes to understanding, communicating with and building a business geared toward Millennials. She will have you REthinking your approach to this valuable, and at times, confusing market segment.

11:25 – 12:00 | REthinking Multi-Cultural Marketing: Opening the door to the hispanic market – Flavio Jimenez
Flavio is a Las Vegas based real estate agent who has sold 1000’s of homes to the hispanic community. Learn his innovative approach to communication, creative content, consumer education and more. Flavio’s methods have helped him close homes through generations of clients and will have you REthinking your approach to one of the fastest growing market segments in the country.

12:00 – 1:00 | Lunch Break

Afternoon Session

1:00 – 1:40 | REthinking Social: Newest updates to the most popular social platforms and why it might just change the way you market – Jeff Lobb
Fresh off his keynote presentation in Vietnam, Jeff Lobb is one of the leading real estate consultants when it comes to social media. Jeff is asked to speak all over the world training real estate agents in their approach to connecting through today’s social tools to maximize effectiveness. Jeff’s insights will have you REthinking your approach to social media.

1:40 – 2:20 | REthinking Real Estate Teams: How to add a little creativity to team building – Kenny Troung
The #FastAgent himself, Kenny is in the top 1% of agents for the number of homes sold in the East Bay. Kenny’s creative marketing sets him apart from the competition. Get an inside look at how Kenny builds his team and conveys his message to the market. Kenny will help you REthink how to build a real estate team.

2:20 – 2:55 | REthinking Facebook Ads: Insights and strategies that will instantly improve your advertising results – Justin Stutz
The “Facebook” has continued to evolve. What it has turned into is one of the number ways a real estate agent can cultivate business. Learn how to leverage the ad platform to communicate with your audience in the most effective way.

2:55 – 3:00 | Closing Thoughts: Justin Tucker
What’s next? How do you take advantage of all the information from the day? We’ll show you how!

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